Lending marketplace
Lendio
Manage your business finances with confidence using our simple, centralized dashboard. View offers, business banking, receive payments and track your cash flow with the new Lendio mobile app.
Financial insight tools and lending marketplace customized for small business owners.
Director of Product Management led the launch of Lendio's Cloud-Based Small Business Accounting Platform and Financial Mobile App
Increased paid subscribers by 600%, free users to 30,000, and ARR to $1 million
Integrated 9 financial APIs in less than 12 months
Led market and user research for a shift in the brand and mobile strategy for small business segments
Oversaw the product development of new features for tax preparation, cash flow predictive tools, transaction auto-matching, business banking, loan management, and staged-based capital
Established product lane charters and processes. Hired product managers, and UX designers and coordinated with a dev team in Ukraine.
B2B privacy software
Evidon
Evidon’s Tag Auditor - Get a 360° look under the hood of your websites and apps. Find out what’s really happening to your customers — and to their data. Create alignment between IT and Marketing, drive digital marketing ROI, and ensure you are in compliance with global privacy regulations.
As the Director of User Experience, I led the research and design of Evidon's proprietary software for companies to help them manage privacy legal requirements and govern their use of marketing technologies.
Defined and validated Evidon's proprietary privacy software with lawmakers in the EU, ad tech companies, and the FTC to be compliant with Global Privacy Regulations (i.e., GDPR, Canada’s PIPEDA, ePrivacy Directive “Cookie Law”).
Increased installs to 10,000 a day and 10M daily users of the Ghostery Browser Extension, earned a five-star rating in Chrome, Firefox, and was featured as a must-have extension in the new Edge store
Managed the design team based in Utah and New York.
Created a design system for the Evidon suite of products, designed Evidon's logo and websites
Evidon was acquired by Crownpeak (K1 Investment Management), July 2017.
Ad Blocker
Ghostery
Ghostery Browser Extension, a browser extension that lets users detect and block third party web technologies for a cleaner, faster, safer browsing experience.
Endorsed by Edward Snowden, the privacy browser had become a hit among tech geeks. I was hired to design a new version of the extension for a broader audience.
The redesigned product was launched at New York Comic Con in 2016. According to one review, the new design was "better than kissing." It was designed to keep power users happy and also attract new users with less technical backgrounds. The newly designed extension earned a five-star rating in Chrome, and Firefox, and was featured as a must-have extension in the newly launched Edge store. It had increased installs to 10,000 a day with a user base of 10 million daily users.
The Ghostery extension was sold in February 2017 to Cliqz, a privacy company owned by Mozilla.
B2B creative work management
Workfront
Creative Team Workspace - Portal for agencies to work with clients. Concept app presented at the Workfront’s User Conference
Grew the UX team to twelve designers and researchers and helped the company scale from 100 to 500 employees in a two-year period; conducted market research into a new vertical; led R&D efforts for new products.
Trained and directed design recruitment processes to find and hire international talent.
Opened design groups in Minnesota, Utah, and Armenia.
Organized and coordinated a company-wide product strategy lifecycle to align the cross-functional work of development, product, marketing, sales, and education teams.
Led large-scale market research in new verticals. Helped the company pivot from AtTask (project management) to Workfront (creative management software).
Led development and design teams in the creation of next-generation products.
Workfront was acquired by Adobe in 2020
product leadership
Enterprise Go-to-market Release Process
Growing from 100 to 500 employees in a year created growth pains for Workfront. As Director of User Experience, I worked with a leadership council to define a product development process that would address our growing team sizes and reduce problems for our enterprise customers who needed stability with their work management platform.
The new process aligned Product, Design, Dev, and Product marketing for operational efficiency.
Introduced a process for internal readiness to train customer support and sales teams on upcoming features prior to public releases.
Established a “release train” flow for enterprise customers, with monthly minor updates and major six-month releases.
After the leadership council had aligned on the new process, I worked with our engineering leadership to customize our workflows and dev environments.
Reduced disruption to customer setup and increased customer sentiment towards their work management tool.
Created a preview sandbox for customer support to train admins on new features
Workfront was acquired by Adobe in 2020
non-Profit
Festival of Lights
The Festival of Lights at the Washington DC Temple features over 400,000 lights. The month-long event is visited by ambassadors and dignitaries in the DC area. It includes live concerts and performances.
Multilingual website
Responsive website
Site redesign for the 35th-year celebration
Ticket reservation system
Testimonials
“Emmy can see the holes in product and process and identify the team members who have the right skills to merge the gaps. I’ve watched Emmy motivate entire teams to come together with a singular purpose and make huge strides in product and morale.”
“Emmy is a rare mix of top-flight UX talent with the calm and reassuring style of a true leader. She led design for complex regulatory compliance products, working with global companies, regulators, and privacy advocates to create first-of-its-kind solutions. She also drove higher adoption and customer satisfaction with the popular Ghostery consumer browser app.”
“Emmy is a triple threat; Brilliant, talented, and dedicated. She took over a small design team and established order, alignment, and a path for professional development. She then leveled up the existing talent and hired A-players, doubling the size of the team. Next, she took ownership for a product pivot coupled with a redesign, that she masterfully executed both as a UX and product leader. As a leader Emmy can drive hard, but makes all the effort not feel like work.”